Music Industry
Thursday 6th September
The Music Industry
LO: To identify and explain different music genres.
Every group has a different stereotype to the band. some of them are all boys and others are all girls.
some of the groups all have long hair preferably black hair. the groups all wear dark colour clothing and either play electric guitar or drums.
When the band are playing their music, they usually scream and shout into the microphone. they all have a lot of energy and this keeps them going the whole time.
Most of the time the song are about musical experimentation and drug-related or anti-establishment lyrics.
Pop
Every pop song has a theme to go with the song and the lyrics. this genre is a type of "popular music". They tend to have their own style of features and dress code, this depends on what the lyrics are and where the song is based. Pop music is often electronic and you would usually have a guitar piano or other instruments. some themes in pop music is often based around love, drugs, feelings.
Country
Some country song artists like cowboys and are dressed like they're going to a dessert. you would probably imagine they are riding a horse but not all of them are doing so. country music sound old and sound like western people. Country songs are often sung about religion, alcohol, young love, America, leaving home, failed relationships and other themes.
Pop
The target audience for the pop music is females who are aged 13-26.
The magazines that feature this genre are
https://www.youtube.com/watch?v=kHLHSlExFis
Thursday 13th September
LO: To explore the terminology and genres of popular music magazines.
Pop magazines:
Rock magazines:
Rap magazines:
pop magazines
the colour palette for pop magazines is pink.
the shot type for the pop magazines are a close up of the artists
the terminology for the pop magazines are all in different types of bubble writing
the lexis of the pop magazines are all small words
the layout of the pop magazines are all played out different.
rock magazines
the colour palette for rock magazines is black and grey.
the shot type for rock magazines are usually a close up of the artist or group.
the terminology for the rock magazines are all big bubble writing.
the lexis of the rock magazines are big bold words.
the layout of rock magazines are all played out mostly the same.
rap magazines
the colour palette for the rock magazines is black and yellow.
the shot type for rock music magazines are usually a close up of the artist.
the terminology of the rock magazines are short snappy words.
the lexis of the rock magazines are short bold words.
the layout of the rock magazines are all played out near enough the same.
Monday 17th September
Music Magazines and audiences
LO: To identify and analyse a target audience using demographics and psychographics.
Top Of The Pops
I think the target audience is aimed at girls aged around 10-16 years of age.
The colour palette is bright pink and this is quite a girly colour which is relating to what i said about the target audience being aimed towards girls.
Identifying The Audience
The Demographics Of Top Of The Pops Magazine
Gender- The magazine is aimed more towards teenage girls.
Age- The magazine is aimed at 10-16 year olds.
Sexual Orientation- Any
Race- Any
Geographical Location- English/USA
Marital Status- Single
Class-
Education- Still at school
Job- Most likely not to have a job
the top of the pops lifestyle categories are most like the cowboy group.
the top of the pops areVALs head more towards the innovators group.
Thursday 20th September
Genre and target audience
LO: To identify target audiences for a variety of music magazine genres and link to genre codes.
The target audience for this magazine for men and women ages around 30-45, i know this because of the colours that have been used and because of the style of the band.
The target audience for this magazine cover will be any gender around the age of 18-25, i think this because of the colour palette used as they are more mature colours compared to some of the other pop magazines and this artist has a tattoo that he is clearly trying to show off. These colours are more upbeat and these will appeal to the younger people.
The target audience for this magazine cover is around the ages 20-40. this is because of the colour palette of red and grey and the expression on the mans face on the cover.
The target audience for this magazine cover is around the ages 20-30. i think this because the colours are dark and dull not as bright as some of the other magazine colour palettes. The artist is wearing a chain and glasses which means he's showing the fact he has a lot of money.
MOJO magazine
Thursday 27th September
The magazine industry
Lo : To explore the magazine industry ownership, regulation and revenue
Conglomerate- A large company that is made up of a number of small companies.
Globalised- Opperises all over the world not just in one company.
Diversify- A company that can
Regulation- This is the rules that certain companies need to stick too.
Revenue- How much money you make from something.
Circulation- Circulation is how many copies of magazines for each issue.
Who publishes:
Whats on TV- TI media
Radio Times- Hubert Burda Media / Immediate media
TV choices- Bauer media company
Take a break- Bauer Media company
Good housekeeping- Hearst communications
Cosmopolitan- Hearst communication
BBC gardeners world- Hubert Burda media
Bauer Media Research: 1) Bauer own more than 600 magazines.
2) They published Kerrang, Q and MOJO music magazines
3)They have diversified MOJO by offering mojo4music.com online.
4) They own magazine, radio, and TV companies.
Regulation Research:
Independent Press Standards Organisation (IPSO) and IMPRESS.
Bauer has joined IMPRESS.
Thursday 1st October
MOJO magazine
LO: To explore and define the magazines target audience.
What's it all about?
Thursday 11th October
Cover Analysis
LO: To analyse the cover of a magazine, linking it to genre and audience.
Babyboomer' generation- When there is a large increase of birth rate and is sometimes used to describe those born roughly between 1954 and 1964.
Audience address- How the text speaks to the audience, and involves and influenced them.
Discerning- Having or showing good judgement.
House Style- A companies preferred manner of presentation and layout of written materials.
Who are they?
Analysis
This cover magazine has a mid shot of the music artist, the photo was taken at a medium distance. They use a mid shot because you need to be able to fit the placement of the text over the centre of the body. with a mid shot, you can still see all the features of the artist, this will attract the target audience because of the colour of his clothes and his hair you can relate this to the colour pallette as they use dark colours.
The colour pallette is the different rage of colours that are used to illustrate what genre the cover magazine belongs to. The most used colour on this cover magazine is black, this colour can associate with dullness, fear, power, death. There's some colour of red and yellow, and these colours can associate with rebellious, powerful, evil, stress, violence. these type of words can be used in this type of genre and when they sing, they usually scream and shout from the top of their voices. This might be something to do with how they express their feelings. The colour pallettes will appeal to the target audiences because the colours aren't really boring, the red and yellow are quite bright colours and it might catch someones eye.
The main cover-line uses a serif block font. this might appeal to the audience because the writing all be strong and masculine.
The PUFF is a sticker on the magazine claiming you get a free CD if you purchase the magazine. this will appeal the audience target to buy this magazine because they can get a free CD swell as the magazine itself.
The placement of the text can be a big deal when it comes to magazine covers, you need to make sure the text is placed somewhere around the main image, not covering the face. the main cover line covers the body only.
Thursday 18th October
DIRT
There is also a PUFF which is a sticker showing that the magazine has had 159 reviews. The PUFF is incentive which is placed on the cover to make something stand out. Usually by putting text into a shape. This sticker which can be seen in almost every magazine and is used for promoting something inside the magazine. It is a sticker on the magazine claiming you get a free CD if you purchase the magazine. this will appeal the audience target to buy this magazine because they can get a free CD as well as the magazine itself.
This cover magazine has a mid shot of the music artist, the photo was taken at a medium distance. They use a mid shot because with a mid shot, you can still see all the features of the artist, this will attract the target audience because they allow the viewer to pick up on the character's movements and gestures. Body language is important to conveying emotion, and the medium shot remains close enough to capture that emotion.
The main cover-line uses a serif block font. this might appeal to the audience because the writing all be strong and masculine. The cover lines tell us the stories that are in the magazine. The colour of the cover lines is the same as the main cover line but the font is smaller to make the main cover line stand out. There are quite a few cover lines which are spread around the magazine cover. The language that is used in the cover lines are used so the reader wants to open the magazine and read on. This particular cover line suggests that the magazine is for older adults aged around 30-50.
The colour pallette is the different rage of colours that are used to illustrate what genre the cover magazine belongs to. Colour palettes also refer to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs. The most used colour on this cover magazine is black, this colour can associate with dullness, fear, power, death. There's some colour of red and yellow, and these colours can associate with rebellious, powerful, evil, stress, violence. these type of words can be used in this type of genre and when they sing, they usually scream and shout from the top of their voices. This might be something to do with how they express their feelings. The colour palletes will appeal to the target audiences because the colours aren't really boring, the red and yellow are quite bright colours and it might catch someones eye.
Thursday 1st November
Representation
LO: To explore the concept of representation in music magazines.
Stereotypes
Teenagers:
Men:
Americans:
This music artist has been presented as a flirty, girly pop artist. the way she's stood and looking over her shoulder can show the fact she's flirty, all the jewellery and piercings she has on can show she's girly, her curls can also show she's girly. All the jewellery suggests that she is rich. The expression on her face shows she is an approachable artist and she looks like she would be a nice person to others.
The genre of music is pop, i can tell because the colour palette is bright vibrant colours that stand out. I don't this this artist is very old because of her fashion and the way she is dressed. Her makeup makes her look very innocent.
Monday 5th November
Representation
LO: To create a magazine cover showing an understanding of representation
WWW: My cover lines, fonts and masthead.
EBI: I use different colours and i include more things to make my cover more realistic.
Thursday 15th November
Music videos
LO: To research chosen sase studies and how they are represented
Performance- Artists are performing
Narrative- Has a storyline
Concept- No storyline
Illustration- What they're singing about matches the video
Amplification- When theres some link to the video
Disjuncture- No relation between the lyrics and the narrative of the video
Music video research
Case study 3
name of artist- little mix
name of song- black magic
genre- pop
date song was released- 21st May 2015
what is the song about- empowering women to have confidence to get the man that they want.
type of music video- amplification
what happens in the video- The girls try and find a potion to make them more confident in themselves. they use the potion on one of the 'popular' girls in school to make them look good.
who features in the video- Little mix, other people that are unknown but they are in the video as students.
the artists are represented as-
at the beginning of the video they are represented as nerdy and unpopular but when they've used magic and their secret potion, everyone is looking at them when the walk down the corridoors because they all look slammed up and pretty.
Name of artist- the vamps and Demi Lovato
Name of song- somebody to you
Genre- pop
When the song was released- 9th June 2014
What is the song about- The video is about a young girl who spends time with her friends in the summer until they are joined by the boys and one of them falls in love with the girl.
Type of music video- narrative
What happens in the video- they're all a bunch of teenagers that are having a beach party and two of them fall in love.
Who features in the video- The Vamps, Demi Lovato and other teenage girls and boys
How are they represented-
they are represented as cool popular teenagers.
Monday 19th November 2018
Terminology
LO: To explore media terminology used to analyse exam texts
See terminology page.
Thursday 22nd November
Media language in music videos.
LO: To explore the use of media language in music videos.
1)
Close ups have been used so the frame is detailed and filled.
A long shot is used to set the scene. It also shows the entire object or human figure and is usually intended to place it in some relation to its surroundings.
Low angle shots can also be used to give the audience a sense that they are sharing the character's perspective, especially when they are looking down at something and the something in this music video is the potion.
2
This close up can show and tell us the emotions on her face, you can tell by her face that she's in a really serious mood. The black and white effect also suggests a dark connotation.
Thursday 29th November
Media language in music videos
LO: To explore and analyse the use of media language in chosen case studies.
Analyse the media language in your music video. How are they similar/different.
The vamps-
They perform to the girls at their party so it is a performance video. the Miss en Scene is realistic because the scene is set on an actual beach, the outfit is appropriate for a beach as well. This music video follows the POP convention as the dancing is included. The colours that are used are bright so the colour pallete is is colourful. There's waves at the beginning of the video so there is diegetic sound.
Little Mix-
This music video is a narrative that contains some performance, but not to the camera. the science is in a school which is a realistic place. The clothes they are wearing are clothes that teenage girls usually wear but the magic that they use is not real. The colours ink the music videos are really bright, such as pink, yellow, orange, red and purple, this means the genre is POP. the editing in this song matches the pace of the song. The scene of the video might change if there is a change in the beat. The video includes promotion as it zooms in on the headphones, this will make the people watching the music video want to buy them. The message that the video is sending is that any girl can get the boy they want if they make and put in the effort. They are trying to promote beats headphones to the people watching the music video.
Thursday 6th December
Analysis
LO: To analyse representation in music videos.
Little Mix
What sexuality is assumed if it covers love?
Heterosexual
What ideal or values does it celebrate or highlight?
How is race represented?
The majority of people are white but there are some black people.
How is gender represented
Their idea of fashion and all the makeup they're wearing.
How is age represented?
The way they dress and all the makeup the girls are wearing. also they are in school so that means they aren't that old
How is disability represented?
It isn't represented
What stereotypes are used?
How are the artists represented?
They are represented as unpopular at first but when they 'use magic' they look really pretty and everyone is looking at them walking down the hall wanting to be them
How is the US or UK society represented?
What is shown as 'attractive' in the video?
The way they dress and the amount of makeup they wear
Are any messages sent out?
Any girl can get the boy they want if they make an effort
The Vamps
What sexuality is assumed if it covers love?
Hererosexual
What ideal or values does it celebrate or highlight?
Being young and having fun with your friends
How is race represented?
Theres only white people in this music video
How is gender represented
There are boys in this music video and there are also girls that they're trying to impress.
How is age represented?
They're having fun while they're young, but they are having a party with alcohol
What stereotypes are used?
How are the artists represented?
Young adults
How is the UK or US society represented?
What is shown as 'attractive' in the video?
The girls with the makeup they wear and the way they're dressed
Are any messages sent out?
Live life while you're young
Thursday 13th December
Exam practice
LO: To review representation of videos and practice exam style questions
Media Language Similarities:
Media Language Differences:
The vamps have a more exotic location and lifestyle. Whereas Little Mix offers a more relatable location.
Somebody to you contrasts with a heavily stylised miss-en-scene. Little mix video its use of CGI.
Representation Similarities:
Representation Differences:
Types of media language
Exam Practice Question:
Explain one way in which music videos use media language to differ from each other.
Refer to one example of contrasting media language in two music videos you have studied to support your answer.
The case studies i am doing is case study 2, Little Mix- Black Magic and The Vamps- Somebody to you. The media language that i am going to look at is mise-en-scene.
In the Little Mix video (black magic) it is located at a high school which could imply seriousness, education and support. This is a relatable area. The choice of location is where the intertextuality lies. In this video there is a use of CGI. The clothing in this music video is relatable to the demographics. The use of miss-en-scene in this video represents the stereotypical uses which includes makeup, hair styles and different clothing.
Thursday 10th January
Exam Practice
LO: To review representation of videos and practice exam style question.
In the Little Mix video (black magic) it is located at a high school which could imply seriousness, education and support. This is a relatable area. The choice of location is where the intertextuality lies. In this video there is a use of CGI. The clothing in this music video is relatable to the demographics. The use of miss-en-scene in this video represents the stereotypical uses which includes makeup, hair styles and different clothing. The choice of colours used in the music video are quite bright. There's a few tones of red used throughout the video and this could suggest love and can be based in music videos with a narrative based around relationships.
Radio 1 Live Lounge
LO: To research the radio industry and BBC Radio 1
1) How many NATIONAL radio stations do the BBC operate? What are they and how are they different in terms of content and audience?
There are over 40 REGIONAL radio stations
3)How are they funded?
They are funded by annual TV licence that every British house holds.
4) Who is the direct competition to PSB radio?
The competition to PSB radio is commercial stations
5) Name 5 different COMMERCIAL radio stations and their target audiences
6) How can you listen to BBC
Monday 14th January
Live Lounge
LO: To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience.
Public Service Broadcasting (PSB)
In the UK it means broadcasting intended for public benefits rather than to serve purely commercial interests.
All of the BBCs television and radio stations have a public service remit which includes those that broadcast digitally.
the PSB are those who you can get for free on TV without box or cable: channel 4, channel 5 and the BBC.
Only the main channels of each of the other public service broadcasters have this status.
BBC Radio 1
Every radio station has to have its own brand identity. The audience is clearly addressed by presenters that are close to the age of their mail listeners demographic of 15-29.
Targeting a young audience, the language of the presenters is restless and energetic, often using informal everyday language that may include some slang and intertextual references to pop-culture.
Remit
The remit of radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 years old. it should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music.
In the evening specialist presenters, covering a broad range of musical genres, shout support artists at the forefront of new music, assisting their growth and development.
How have they met the remit?
Young teenagers use and wear a lot of bright colours and because the age range is 15-29, the colour palette will use a variety of bright vibrant colours.
The images used for the music videos are all basically the same, most of them have the artist stood or sat infant view and once again the colour palette uses loads of bright colours.
the website shows entertainment because you can watch live performances, live lounge performances etc.
Convergence
The merging of previously distinct media technology and forms due to digitisation and computer networking.
The advantage for BBC is that it is being shown on an extra website. They will get more viewers.
The advantage for Vevo is they are a big company so they will get a lot of money.
Once something is uploaded it will always be they're so you can rematch it.
the advantage for the audience is that it is quick and easy to access, and there is no time limit.
Gives them another option.
Thursday 17th January
Regulation
LO: To explore how the BBC is regulated
The radio industry is regulated by OFCOM.
Plurality is ensuring there is a diversity of viewpoint.
Thursday 24th January
Live Lounge
LO: To analyse the structure of the live lounge and the audience appeal
Clara Amfo
Has a background as a presenter for Nickelodeon and CBBC. She interned in marketing at KISS FM and was nominated in 2012 for a Sony Radio Award as a 'Rising Star'. She joined BBC Radio 1Xtra as a host of the weekend breakfast show and joined the MTV chart shows.She won the glamour award for radio personality.
DJ Ace
From South east london. Won a gold sony radio academy award. they also co-presented a show on the UK music channel, channel U and work closely with BBC Blast. Ace returned to BBC 1xtra in 2014.
What is the live lounge and how does it work?
If someone is singing on the live lounge, this might appeal to to the audience because singing live and singing with auto tune is a big difference. It is vary rare you get to hear someone singing live. There are a wide range of artists.
Look at the radio 1 live lounge website:
What can you access from there?
The Music Industry
LO: To identify and explain different music genres.
- Pop
- Rock
- Classical
- Rap
- Hip Hop
- Reggae
- R&B
- Metal
- Drum and Bass
- Jazz
- Country
- Blues
- Opera
- Grime
- Techno
- Electronic
Every group has a different stereotype to the band. some of them are all boys and others are all girls.
some of the groups all have long hair preferably black hair. the groups all wear dark colour clothing and either play electric guitar or drums.
When the band are playing their music, they usually scream and shout into the microphone. they all have a lot of energy and this keeps them going the whole time.
Most of the time the song are about musical experimentation and drug-related or anti-establishment lyrics.
Pop
Every pop song has a theme to go with the song and the lyrics. this genre is a type of "popular music". They tend to have their own style of features and dress code, this depends on what the lyrics are and where the song is based. Pop music is often electronic and you would usually have a guitar piano or other instruments. some themes in pop music is often based around love, drugs, feelings.
Country
Some country song artists like cowboys and are dressed like they're going to a dessert. you would probably imagine they are riding a horse but not all of them are doing so. country music sound old and sound like western people. Country songs are often sung about religion, alcohol, young love, America, leaving home, failed relationships and other themes.
Pop
The target audience for the pop music is females who are aged 13-26.
The magazines that feature this genre are
- Seventeen
- Fabulous
- Glamour
- Billboard
- Q
- Cosmopolitan
- We love pop
- Top of the pops
- Elle
https://www.youtube.com/watch?v=kHLHSlExFis
Thursday 13th September
LO: To explore the terminology and genres of popular music magazines.
- Typography- The style the arrangement and appearance of the letters of the text.
- Layout- The arrangement of visual elements on a page.
- Lexis- Lexis is the choice of words used.
- Colour palette-The choice of main colours used.
- Mise-en-scene- Props, light, costume, setting etc.
Pop magazines:
Rock magazines:
Rap magazines:
pop magazines
the colour palette for pop magazines is pink.
the shot type for the pop magazines are a close up of the artists
the terminology for the pop magazines are all in different types of bubble writing
the lexis of the pop magazines are all small words
the layout of the pop magazines are all played out different.
rock magazines
the colour palette for rock magazines is black and grey.
the shot type for rock magazines are usually a close up of the artist or group.
the terminology for the rock magazines are all big bubble writing.
the lexis of the rock magazines are big bold words.
the layout of rock magazines are all played out mostly the same.
rap magazines
the colour palette for the rock magazines is black and yellow.
the shot type for rock music magazines are usually a close up of the artist.
the terminology of the rock magazines are short snappy words.
the lexis of the rock magazines are short bold words.
the layout of the rock magazines are all played out near enough the same.
Monday 17th September
Music Magazines and audiences
LO: To identify and analyse a target audience using demographics and psychographics.
Top Of The Pops
I think the target audience is aimed at girls aged around 10-16 years of age.
The colour palette is bright pink and this is quite a girly colour which is relating to what i said about the target audience being aimed towards girls.
Identifying The Audience
- Age
- Gender
- Genre
- Location
- Interests
- Sexuality
- Nationality
- Hobbies
- Religion
- Class
- Income
- Personality
The Demographics Of Top Of The Pops Magazine
Gender- The magazine is aimed more towards teenage girls.
Age- The magazine is aimed at 10-16 year olds.
Sexual Orientation- Any
Race- Any
Geographical Location- English/USA
Marital Status- Single
Class-
Education- Still at school
Job- Most likely not to have a job
the top of the pops lifestyle categories are most like the cowboy group.
the top of the pops areVALs head more towards the innovators group.
Thursday 20th September
Genre and target audience
LO: To identify target audiences for a variety of music magazine genres and link to genre codes.
The target audience for this magazine for men and women ages around 30-45, i know this because of the colours that have been used and because of the style of the band.
The target audience for this magazine cover will be any gender around the age of 18-25, i think this because of the colour palette used as they are more mature colours compared to some of the other pop magazines and this artist has a tattoo that he is clearly trying to show off. These colours are more upbeat and these will appeal to the younger people.
The target audience for this magazine cover is around the ages 20-40. this is because of the colour palette of red and grey and the expression on the mans face on the cover.
The target audience for this magazine cover is around the ages 20-30. i think this because the colours are dark and dull not as bright as some of the other magazine colour palettes. The artist is wearing a chain and glasses which means he's showing the fact he has a lot of money.
MOJO magazine
- Genre- classic, modern rock, folk, soul, country, reggae, electronic and experimental.
- Circulation figures-
- Publisher- Initially by Emap and since January 2008 by Bauer
- Target audience- Older people, its a magazine for mature music lovers, not teens and young adults.
- Examples of artists featured- Jeff Buckley, Johnny Cash, Radiohead, Bob Dylan and Oasis.
- Price- £5.25
Thursday 27th September
The magazine industry
Lo : To explore the magazine industry ownership, regulation and revenue
Conglomerate- A large company that is made up of a number of small companies.
Globalised- Opperises all over the world not just in one company.
Diversify- A company that can
Regulation- This is the rules that certain companies need to stick too.
Revenue- How much money you make from something.
Circulation- Circulation is how many copies of magazines for each issue.
Who publishes:
Whats on TV- TI media
Radio Times- Hubert Burda Media / Immediate media
TV choices- Bauer media company
Take a break- Bauer Media company
Good housekeeping- Hearst communications
Cosmopolitan- Hearst communication
BBC gardeners world- Hubert Burda media
Bauer Media Research: 1) Bauer own more than 600 magazines.
2) They published Kerrang, Q and MOJO music magazines
3)They have diversified MOJO by offering mojo4music.com online.
4) They own magazine, radio, and TV companies.
Regulation Research:
Independent Press Standards Organisation (IPSO) and IMPRESS.
Bauer has joined IMPRESS.
1) The four sources that magazines receive revenue are adverts, sales of magazines, events and product placement and endorsement.
2) There has been a dramatic fall in print magazine sales over the past 10 years because people want to go online.
3) The print companies are responding to the fall in print magazine sales and advertising because they are diversifying and making events to make up for the lack of print sales.
Thursday 1st October
MOJO magazine
LO: To explore and define the magazines target audience.
What's it all about?
- Award winning
- Hight quality articles
- New and old artist but they're always popular
- Likeable because it engages them on the subject
- Every month there is a definitive cover feature on an iconic act ( both classic and contemporary)
- MOJO is the worlds largest UK magazine (If you're featured in MOJO, you matter)
- MOJO is the band for those truly obsessed with music
- MOJO is the music expert
- Famous review section
- A crafted musical archive covering the best
- Fairly small circulation (68,000)
- Readership of about 138,000
- It's audience is more niche than those for take a break or cosmopolitan
- Each have readerships of well over 1 million
Mean age- 42
ABC1 profile- 49%
The MOJO reader
The MOJO reader
- Passionate and discerning for music
- Loves the good things in life
- A child from the 70s
- He admires punk on it confrontational spirit
- He inspired his family on the music he listened to such as punk and indie
- When he was a teenager he started to explore the Beatles, Dylan, Bowie, Pink Floyd, Led Zeppelin, Neil Young and The Rolling Stones
- He continued to seek out the best in modern music
- High disposable income (well paid jobs, well educated
Uses And Gratifications
LO: To identify what audiences get out of music magazines.
Personal Identity-
- Address the fandom of a specialised audience.
- Music magazines especially MOJO offer aspirational role models.
- They also reinforce a readers values.
- MOJO values popular music in which is discussed and celebrated the classic rock values of authenticity and passion.
Social Interactions-
- Offer news or gossip on particular artists.
- Follow a familiar format sees the magazine as itself as a reliable friend.
- Offer a range of entertainment pleasures.
- Music magazines can offer escape into a utopian world of stars.
- Offer a sense of being in contact with the world
- Offer short articles about music news and current affairs.
- reviews of recorded music, books, TV and films.
Thursday 11th October
Cover Analysis
LO: To analyse the cover of a magazine, linking it to genre and audience.
Babyboomer' generation- When there is a large increase of birth rate and is sometimes used to describe those born roughly between 1954 and 1964.
Audience address- How the text speaks to the audience, and involves and influenced them.
Discerning- Having or showing good judgement.
House Style- A companies preferred manner of presentation and layout of written materials.
Who are they?
- Dave Growl is a lead singer in the foo-fighters.
- Nirvana is an American rock band formed by lead singer and guitarist Kurt Cobain.
- Lou Read is a singer, songwriter and guitarist Lou Reed was born on March 2, 1942, in Brooklyn, New York. In 1965, he co-founded the Velvet Underground, a rock band managed by Andy Warhol.
- Ian Dury was an English singer-songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. He was the lead singer of Ian Dury and the Blockheads.
- Sparks is an American pop and rock band formed in Los Angeles.
- Dave Gilmour is an English guitarist, singer and songwriter who was a member of the progressive rock band Pink Floyd.
- Cat Stevens is a British singer-songwriter and multi-instrumentalist. His 1967 debut album reached the top 10 in the UK. Sung genres of
- Elvis made music like rock and roll, pop, country, blues and he was active from 1953-1977.
- Shot type- mid shot of the lead singer of foo fighters (star vehicle)
- Colour palette- blue, black, white and yellow
- Bands/artists mentioned- david gilmour, sparks, ian dury, elvis, cat stevens, nirvana, lou reed
- Masthead style- modern sans-serif font and block capitals
- Main coverline style- uses a serif block font. name is larges section
- Minor coverline style- all written in capitals, same fonts
- Puff- the red circular sticker claiming 159 reviews. yellow free CD box.
- USP (freebies)- free CDs called teen spirit
- Placement of text- text placed around the main image, not covering the face. Main cover line covers body only.
Analysis
This cover magazine has a mid shot of the music artist, the photo was taken at a medium distance. They use a mid shot because you need to be able to fit the placement of the text over the centre of the body. with a mid shot, you can still see all the features of the artist, this will attract the target audience because of the colour of his clothes and his hair you can relate this to the colour pallette as they use dark colours.
The colour pallette is the different rage of colours that are used to illustrate what genre the cover magazine belongs to. The most used colour on this cover magazine is black, this colour can associate with dullness, fear, power, death. There's some colour of red and yellow, and these colours can associate with rebellious, powerful, evil, stress, violence. these type of words can be used in this type of genre and when they sing, they usually scream and shout from the top of their voices. This might be something to do with how they express their feelings. The colour pallettes will appeal to the target audiences because the colours aren't really boring, the red and yellow are quite bright colours and it might catch someones eye.
The main cover-line uses a serif block font. this might appeal to the audience because the writing all be strong and masculine.
The PUFF is a sticker on the magazine claiming you get a free CD if you purchase the magazine. this will appeal the audience target to buy this magazine because they can get a free CD swell as the magazine itself.
The placement of the text can be a big deal when it comes to magazine covers, you need to make sure the text is placed somewhere around the main image, not covering the face. the main cover line covers the body only.
Thursday 18th October
DIRT
There is also a PUFF which is a sticker showing that the magazine has had 159 reviews. The PUFF is incentive which is placed on the cover to make something stand out. Usually by putting text into a shape. This sticker which can be seen in almost every magazine and is used for promoting something inside the magazine. It is a sticker on the magazine claiming you get a free CD if you purchase the magazine. this will appeal the audience target to buy this magazine because they can get a free CD as well as the magazine itself.
This cover magazine has a mid shot of the music artist, the photo was taken at a medium distance. They use a mid shot because with a mid shot, you can still see all the features of the artist, this will attract the target audience because they allow the viewer to pick up on the character's movements and gestures. Body language is important to conveying emotion, and the medium shot remains close enough to capture that emotion.
The main cover-line uses a serif block font. this might appeal to the audience because the writing all be strong and masculine. The cover lines tell us the stories that are in the magazine. The colour of the cover lines is the same as the main cover line but the font is smaller to make the main cover line stand out. There are quite a few cover lines which are spread around the magazine cover. The language that is used in the cover lines are used so the reader wants to open the magazine and read on. This particular cover line suggests that the magazine is for older adults aged around 30-50.
The colour pallette is the different rage of colours that are used to illustrate what genre the cover magazine belongs to. Colour palettes also refer to the full range of colors that can be displayed on a device screen or other interface, or in some cases, a collection of colors and tools for use in paint and illustration programs. The most used colour on this cover magazine is black, this colour can associate with dullness, fear, power, death. There's some colour of red and yellow, and these colours can associate with rebellious, powerful, evil, stress, violence. these type of words can be used in this type of genre and when they sing, they usually scream and shout from the top of their voices. This might be something to do with how they express their feelings. The colour palletes will appeal to the target audiences because the colours aren't really boring, the red and yellow are quite bright colours and it might catch someones eye.
Thursday 1st November
Representation
LO: To explore the concept of representation in music magazines.
Stereotypes
Teenagers:
- Moody
- Lazy
- Smell
- Attitude
- Always up to no good
- Wouldn't last a day without their phones
- Alcohol
- Social media
Men:
- Smell
- Stronger than women
- Short hair
- Not emotional
- Agressive
- Don't do chores
Americans:
- Obesity
- Obsessions with guns
- Lack of intelligence
- Rich
- Ignorant
- Racism
- Loud
- Short hair
- One has to be the man
- Hate men
- masculine
This music artist has been presented as a flirty, girly pop artist. the way she's stood and looking over her shoulder can show the fact she's flirty, all the jewellery and piercings she has on can show she's girly, her curls can also show she's girly. All the jewellery suggests that she is rich. The expression on her face shows she is an approachable artist and she looks like she would be a nice person to others.
The genre of music is pop, i can tell because the colour palette is bright vibrant colours that stand out. I don't this this artist is very old because of her fashion and the way she is dressed. Her makeup makes her look very innocent.
Monday 5th November
Representation
LO: To create a magazine cover showing an understanding of representation
WWW: My cover lines, fonts and masthead.
EBI: I use different colours and i include more things to make my cover more realistic.
Thursday 15th November
Music videos
LO: To research chosen sase studies and how they are represented
Performance- Artists are performing
Narrative- Has a storyline
Concept- No storyline
Illustration- What they're singing about matches the video
Amplification- When theres some link to the video
Disjuncture- No relation between the lyrics and the narrative of the video
Music video research
Case study 3
name of artist- little mix
name of song- black magic
genre- pop
date song was released- 21st May 2015
what is the song about- empowering women to have confidence to get the man that they want.
type of music video- amplification
what happens in the video- The girls try and find a potion to make them more confident in themselves. they use the potion on one of the 'popular' girls in school to make them look good.
who features in the video- Little mix, other people that are unknown but they are in the video as students.
the artists are represented as-
at the beginning of the video they are represented as nerdy and unpopular but when they've used magic and their secret potion, everyone is looking at them when the walk down the corridoors because they all look slammed up and pretty.
Name of artist- the vamps and Demi Lovato
Name of song- somebody to you
Genre- pop
When the song was released- 9th June 2014
What is the song about- The video is about a young girl who spends time with her friends in the summer until they are joined by the boys and one of them falls in love with the girl.
Type of music video- narrative
What happens in the video- they're all a bunch of teenagers that are having a beach party and two of them fall in love.
Who features in the video- The Vamps, Demi Lovato and other teenage girls and boys
How are they represented-
they are represented as cool popular teenagers.
Monday 19th November 2018
Terminology
LO: To explore media terminology used to analyse exam texts
See terminology page.
Thursday 22nd November
Media language in music videos.
LO: To explore the use of media language in music videos.
1)
Close ups have been used so the frame is detailed and filled.
A long shot is used to set the scene. It also shows the entire object or human figure and is usually intended to place it in some relation to its surroundings.
Low angle shots can also be used to give the audience a sense that they are sharing the character's perspective, especially when they are looking down at something and the something in this music video is the potion.
2
This close up can show and tell us the emotions on her face, you can tell by her face that she's in a really serious mood. The black and white effect also suggests a dark connotation.
Thursday 29th November
Media language in music videos
LO: To explore and analyse the use of media language in chosen case studies.
Analyse the media language in your music video. How are they similar/different.
The vamps-
They perform to the girls at their party so it is a performance video. the Miss en Scene is realistic because the scene is set on an actual beach, the outfit is appropriate for a beach as well. This music video follows the POP convention as the dancing is included. The colours that are used are bright so the colour pallete is is colourful. There's waves at the beginning of the video so there is diegetic sound.
Little Mix-
This music video is a narrative that contains some performance, but not to the camera. the science is in a school which is a realistic place. The clothes they are wearing are clothes that teenage girls usually wear but the magic that they use is not real. The colours ink the music videos are really bright, such as pink, yellow, orange, red and purple, this means the genre is POP. the editing in this song matches the pace of the song. The scene of the video might change if there is a change in the beat. The video includes promotion as it zooms in on the headphones, this will make the people watching the music video want to buy them. The message that the video is sending is that any girl can get the boy they want if they make and put in the effort. They are trying to promote beats headphones to the people watching the music video.
Thursday 6th December
Analysis
LO: To analyse representation in music videos.
Little Mix
What sexuality is assumed if it covers love?
Heterosexual
What ideal or values does it celebrate or highlight?
How is race represented?
The majority of people are white but there are some black people.
How is gender represented
Their idea of fashion and all the makeup they're wearing.
How is age represented?
The way they dress and all the makeup the girls are wearing. also they are in school so that means they aren't that old
How is disability represented?
It isn't represented
What stereotypes are used?
How are the artists represented?
They are represented as unpopular at first but when they 'use magic' they look really pretty and everyone is looking at them walking down the hall wanting to be them
How is the US or UK society represented?
What is shown as 'attractive' in the video?
The way they dress and the amount of makeup they wear
Are any messages sent out?
Any girl can get the boy they want if they make an effort
The Vamps
What sexuality is assumed if it covers love?
Hererosexual
What ideal or values does it celebrate or highlight?
Being young and having fun with your friends
How is race represented?
Theres only white people in this music video
How is gender represented
There are boys in this music video and there are also girls that they're trying to impress.
How is age represented?
They're having fun while they're young, but they are having a party with alcohol
What stereotypes are used?
How are the artists represented?
Young adults
How is the UK or US society represented?
What is shown as 'attractive' in the video?
The girls with the makeup they wear and the way they're dressed
Are any messages sent out?
Live life while you're young
Thursday 13th December
Exam practice
LO: To review representation of videos and practice exam style questions
Media Language Similarities:
- Despite different locations, theres similar colour palette used.
- Both have a sense of naturalism.
- In both videos the clothing is relatable to the demographics.
- In both music videos, they are performing to the camera.
- The shots are straight forward.
- The intertextuality lies in the choice of locations.
Media Language Differences:
The vamps have a more exotic location and lifestyle. Whereas Little Mix offers a more relatable location.
Somebody to you contrasts with a heavily stylised miss-en-scene. Little mix video its use of CGI.
Representation Similarities:
- Both represent heterosexual love.
- Both have an idea of a support group.
- Both celebrate the idea of being young and having fun.
- The values of attractiveness as being young, thin and able-bodied.
- Their words offer perfect times of beach parties and rebellion.
- Both groups are offered as aspirational.
Representation Differences:
- Vamps is stereotypical of the male gaze.
- Little mix has female leads but the narrative is about their need to be attractive and desirable.
- Relationships are seen as a battle of attention.
- Glamour and desire are clearly designed for and the awareness of men.
Types of media language
- Mise-en-scene
- Camerawork
- Editing
- Sound
Exam Practice Question:
Explain one way in which music videos use media language to differ from each other.
Refer to one example of contrasting media language in two music videos you have studied to support your answer.
The case studies i am doing is case study 2, Little Mix- Black Magic and The Vamps- Somebody to you. The media language that i am going to look at is mise-en-scene.
In the Little Mix video (black magic) it is located at a high school which could imply seriousness, education and support. This is a relatable area. The choice of location is where the intertextuality lies. In this video there is a use of CGI. The clothing in this music video is relatable to the demographics. The use of miss-en-scene in this video represents the stereotypical uses which includes makeup, hair styles and different clothing.
Thursday 10th January
Exam Practice
LO: To review representation of videos and practice exam style question.
In the Little Mix video (black magic) it is located at a high school which could imply seriousness, education and support. This is a relatable area. The choice of location is where the intertextuality lies. In this video there is a use of CGI. The clothing in this music video is relatable to the demographics. The use of miss-en-scene in this video represents the stereotypical uses which includes makeup, hair styles and different clothing. The choice of colours used in the music video are quite bright. There's a few tones of red used throughout the video and this could suggest love and can be based in music videos with a narrative based around relationships.
Radio 1 Live Lounge
LO: To research the radio industry and BBC Radio 1
1) How many NATIONAL radio stations do the BBC operate? What are they and how are they different in terms of content and audience?
- Theres 10 national radio stations.
- BBC radio 1,2,3 and 4
- BBC radio 5 live
- BBC radio 1Xtra
- 4 extra
- 5 live sports extra
- 6 music
- DAB digital radio
There are over 40 REGIONAL radio stations
3)How are they funded?
They are funded by annual TV licence that every British house holds.
4) Who is the direct competition to PSB radio?
The competition to PSB radio is commercial stations
5) Name 5 different COMMERCIAL radio stations and their target audiences
- Heart
- Kiss
- Pirate FM
6) How can you listen to BBC
- live
- tv
- phone
- app
- log or digital
Monday 14th January
Live Lounge
LO: To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience.
Public Service Broadcasting (PSB)
In the UK it means broadcasting intended for public benefits rather than to serve purely commercial interests.
All of the BBCs television and radio stations have a public service remit which includes those that broadcast digitally.
the PSB are those who you can get for free on TV without box or cable: channel 4, channel 5 and the BBC.
Only the main channels of each of the other public service broadcasters have this status.
BBC Radio 1
Every radio station has to have its own brand identity. The audience is clearly addressed by presenters that are close to the age of their mail listeners demographic of 15-29.
Targeting a young audience, the language of the presenters is restless and energetic, often using informal everyday language that may include some slang and intertextual references to pop-culture.
Remit
The remit of radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 years old. it should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music.
In the evening specialist presenters, covering a broad range of musical genres, shout support artists at the forefront of new music, assisting their growth and development.
How have they met the remit?
Young teenagers use and wear a lot of bright colours and because the age range is 15-29, the colour palette will use a variety of bright vibrant colours.
The images used for the music videos are all basically the same, most of them have the artist stood or sat infant view and once again the colour palette uses loads of bright colours.
the website shows entertainment because you can watch live performances, live lounge performances etc.
Convergence
The merging of previously distinct media technology and forms due to digitisation and computer networking.
The advantage for BBC is that it is being shown on an extra website. They will get more viewers.
The advantage for Vevo is they are a big company so they will get a lot of money.
Once something is uploaded it will always be they're so you can rematch it.
the advantage for the audience is that it is quick and easy to access, and there is no time limit.
Gives them another option.
Thursday 17th January
Regulation
LO: To explore how the BBC is regulated
The radio industry is regulated by OFCOM.
Plurality is ensuring there is a diversity of viewpoint.
- The broadcast will be targeted age 14- 19
- It will be about best places to eat, up coming festivals and advise on relationships
- It will be broadcasted after school when kids are in the car coming home from school or at home at 3:30-5
- We would have to be aware that there are no innapropriate words or images.
Thursday 24th January
Live Lounge
LO: To analyse the structure of the live lounge and the audience appeal
Clara Amfo
Has a background as a presenter for Nickelodeon and CBBC. She interned in marketing at KISS FM and was nominated in 2012 for a Sony Radio Award as a 'Rising Star'. She joined BBC Radio 1Xtra as a host of the weekend breakfast show and joined the MTV chart shows.She won the glamour award for radio personality.
DJ Ace
From South east london. Won a gold sony radio academy award. they also co-presented a show on the UK music channel, channel U and work closely with BBC Blast. Ace returned to BBC 1xtra in 2014.
What is the live lounge and how does it work?
- Live lounge is a segment on the British radio stations BBC Radio 1 and BBC Radio 1Xtra.
- The live lounge itself is a physical room in the Radio1 studios, from where some of the performances are broadcasted. However, due to its size, many are done through the BBC media vale studios.
If someone is singing on the live lounge, this might appeal to to the audience because singing live and singing with auto tune is a big difference. It is vary rare you get to hear someone singing live. There are a wide range of artists.
Look at the radio 1 live lounge website:
What can you access from there?
- Live lounge mouth
- Live lounge undercover
- Information on Clara Amfo
- Outside the UK
- Radio 1 home
- 1Xtra home
- Archive
- Different BBC channels
- Photographic galleries
- Other pod casts or shows
What artists are mentioned?
- Benji B
- Ariana Grande
- Annual compilation
Terminology - Good definitions
ReplyDeleteGenre Conventions - shows good understanding
Target Audience - Need more work on the psychographics
Analysis - starts well.
DIRT: Try to avoid just describing - link the elements to the likes/dislikes of the TA.
Music Videos: Good research and analysis of your chosen videos.
ReplyDeleteTARGET: make sure you are using accurate terminology and include how the artists have been represented
Live Lounge: good research - make sure you can say how the programme meets the PSB remit