The Lego Movie
Research Task
1. Film producers fill a variety of roles depending upon the type of producer. Either employed by a production company or independent, producers plan and coordinate various aspects of film production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
2. A thing consisting of a number of different and distinct parts or items that are grouped together.
3. - Warner Bros
- 20th Century Fox
- Paramount Pictures
- Universal Pictures
- Sony Pictures Entertainment
- Walt Disney Pictures
4. BBFC ( Births Board Of Classification) regulate films in the UK
5. The 2 main companies that produced the lego movie were Warner bros, animal logic, warner bros. animation, village road show pictures, rat-jac june entertainment and vertigo entertainment.
6. Steven Mnuchin
7. Chris Miller and phil Lord
8. the lego movie was funded by
9. Warner Bros
Thursday 10th May. 2018
LO: To identify the target audience using demographics and psychographics.
the movie targets a family audience.
that could be split into the following three groups:
Make notes of any similarities between the matrix and the lego movie:
Location:
There's 2 worlds in the matrix 1 of them is a simulated world and the other is the real world and there's 2 worlds in the lego movie thats the exact same as the matrix. The locations of the matrix are magic and the locations of the lego movie are also magic.
Characters:
Emmet and Neo are the so called 'chosen one' and they both don't believe in themselves at the beginning of the film. Trinity and Neo work together and fall in love, this happens in the lego movie but with Emmet and Wyldstyle.
Themes/messages: The theme of the matrix and the lego movie is freedom and believing in yourself.
The heroes must 'die' before the end of the film before they become the true hero, where Emmet 'dies' and so does Neo.
Narrative: Emmet and Neo both don't believe that they're the chosen one but when they go around with the people that do believe this they finally discovers the matrix and becomes a hero.
Evaluate the advantages and the disadvanteges of the intertextual relationship of the matrix and the lego movie.
Advantages: the matrix is a film for older people, whereas the lego movie is basically a remake of the matrix but a cartoon version and younger children are more likely to understand the story line.
Disadvantages: Younger children won't understand the story line or main views of the matrix. you can't change it too much because its difficult to change the lego parts of the movie.
Thursday 24th May 2018
LO: To explore marketing and promotion of the lego movie; to link the methods to the target audience.
What did they use to promote the movie?
The advert was popular because it was the first thing like that that to happen and people had never seen it before, and that means people are going to talk about it and ask people if they have seen it.
1. Film producers fill a variety of roles depending upon the type of producer. Either employed by a production company or independent, producers plan and coordinate various aspects of film production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
2. A thing consisting of a number of different and distinct parts or items that are grouped together.
3. - Warner Bros
- 20th Century Fox
- Paramount Pictures
- Universal Pictures
- Sony Pictures Entertainment
- Walt Disney Pictures
4. BBFC ( Births Board Of Classification) regulate films in the UK
5. The 2 main companies that produced the lego movie were Warner bros, animal logic, warner bros. animation, village road show pictures, rat-jac june entertainment and vertigo entertainment.
6. Steven Mnuchin
7. Chris Miller and phil Lord
8. the lego movie was funded by
9. Warner Bros
Thursday 10th May. 2018
LO: To identify the target audience using demographics and psychographics.
the movie targets a family audience.
that could be split into the following three groups:
- Young kids who play with lego
- Parent that played with lego when they were younger too.
- Young adult cinema-goers.
- Both Genders
Characters:
Monday21st May. 2018
LO: To explore the intertextuality of the lego movie.
LO: To explore the intertextuality of the lego movie.
Make notes of any similarities between the matrix and the lego movie:
Location:
There's 2 worlds in the matrix 1 of them is a simulated world and the other is the real world and there's 2 worlds in the lego movie thats the exact same as the matrix. The locations of the matrix are magic and the locations of the lego movie are also magic.
Characters:
Emmet and Neo are the so called 'chosen one' and they both don't believe in themselves at the beginning of the film. Trinity and Neo work together and fall in love, this happens in the lego movie but with Emmet and Wyldstyle.
Themes/messages: The theme of the matrix and the lego movie is freedom and believing in yourself.
The heroes must 'die' before the end of the film before they become the true hero, where Emmet 'dies' and so does Neo.
Narrative: Emmet and Neo both don't believe that they're the chosen one but when they go around with the people that do believe this they finally discovers the matrix and becomes a hero.
Evaluate the advantages and the disadvanteges of the intertextual relationship of the matrix and the lego movie.
Advantages: the matrix is a film for older people, whereas the lego movie is basically a remake of the matrix but a cartoon version and younger children are more likely to understand the story line.
Disadvantages: Younger children won't understand the story line or main views of the matrix. you can't change it too much because its difficult to change the lego parts of the movie.
Thursday 24th May 2018
LO: To explore marketing and promotion of the lego movie; to link the methods to the target audience.
- Posters
- magazines
- newspapers
- Trailers
- Adverts
- Leaflets
- Flyers
- Online Presence
- Press Coverage
- Social Media
- Write A Blog
- Brand Partnerships
- 17 lego work sets
- 16 collectable mini figures
- The lego movie video game
- Range of school supply
- Sticker and activity books
What did they use to promote the movie?
- Posters
- Film premier
- Individual posters
- Movie website
- Collaborated with McDonalds
- Create you're own lego self
- Social media
The advert was popular because it was the first thing like that that to happen and people had never seen it before, and that means people are going to talk about it and ask people if they have seen it.
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