lego movie tv advert
Intergration
What are the building blocks of success?
When a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products.
What did lego do right?
The company brought in Phil Lord and Christopher Miller (the 2 directors) to create a genuinely funny and clever movie.
How has it laid the foundation for future success?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the dvd collection for years.
How has it got heart?
They go to laugh, to cry, to get angry, sad, elated and experience the millions of shades of emotion that lie in between these broad categories.
How is it all about 'you'?
We mentioned above the core theme of the movie the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.
How does it show that it knows its audience?
The Lego Movie has a very clear idea of who it’s speaking to or, in harsher terms, its target market as it bids to increase its standing among kids, parents and other adults.
What are the building blocks of success?
When a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products.
What did lego do right?
The company brought in Phil Lord and Christopher Miller (the 2 directors) to create a genuinely funny and clever movie.
How has it laid the foundation for future success?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the dvd collection for years.
How has it got heart?
They go to laugh, to cry, to get angry, sad, elated and experience the millions of shades of emotion that lie in between these broad categories.
How is it all about 'you'?
We mentioned above the core theme of the movie the difference between those who create and those who build, the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger.
How does it show that it knows its audience?
The Lego Movie has a very clear idea of who it’s speaking to or, in harsher terms, its target market as it bids to increase its standing among kids, parents and other adults.
The lego movie exploits a range of
platforms. One way of this happening is the collaboration with McDonalds.
McDonalds made lego toys and lego cups which children love, they can use
them on a daily basis when they get bored. Children will love these toys
and then they will nag their parents to take them to the cinema and watch the
film. They would also use social media to get social influences to promote the
movie they did this by viewers flocking to social
media to praise the Lego-fied commercial break. Despite it essentially being
advertising within advertising, it seemed that the public struggled to be
cynical about such a wonderfully executed concept. The Lego Movie, which
follows ordinary Lego construction worker Emmet as he is dragged in to a quest
to stop an evil tyrant, must be hoping to repeat the success it has enjoyed in
the US. They also put it on social media because a lot of people use it and it
will go viral so then they can get hundreds and thousands to watch the film ‘The
lego movie’.
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