The Lego Movie: Video Game

Thursday 14th June
LO:  To explain how vertical interrogation benefits companies; to analyse using uses and gratification theory.



5 examples of recent films/video game releases:

  • Super mario bros
  • Frozen
  • Barbie 
  • Moshi monsters
  • Harry Potter
Profit maximised- the promotion of a film will create a reciptive awareness in potential consumers of the game.
Familiarity-The brand and plot and characters are already known.
Extends the pleasure of the film- a chance to continue to 'be a part of' the film that we enjoyed.
The game promotes the film, the film the game- efficient use of marketing of both products and increases potential audience as fans 'crossover' between the two platforms.


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