lego movie

Thursday 21st June
The Lego Movie
LO: To explain the effectiveness of the campaign; to analyse using uses and gratification theory.

The lego movie released over 20 teaser posters 




Teasers
Blue colour palette:                                                        Blue colour palette
male as active                                                                 Female as passive
masculinity- basic high vis jacket                                  Femininity- basic makeup,                                                
                                                          freckles, eyebrows and lashes


      
denotation- what it looks like 
connotations- things that associate with that



The lego movie posters use stereotype because Wyldstyle (Elizabeth Banks) looks rebellious the denotation is that she looks emo and the connotations of ego would be black, Wyldstyle wears a lot of black and has dyed her hair black and has blue and pink streaks running through her hair, but she wears a lot of makeup and this makes her look pretty so people won't know if she's a good or bad person until they watch the film.































































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