Uses and gratification


  • Bummer and katz reaserched how and why people select certain media products over others.
  • They came up with four main uses:
-Entertainment 
-Relationships
-Personal information
-Identity 

 entertainment offers distraction to the world.

 personal identity helps us consider who we are.

relationships when we find things we can share and discuss with others.

 information is new information we want to know or take pleasure in knowing.

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