Dirt work
Question 7.
Releasing a video game keeps the brand-the film- in the public eye for longer so increases the publicity for the film. This would help sell DVD or streaming releases of the film.
This diversifies the company- if it is making money from more than one media from it spreads the risk that there always is in releasing a film that you might loose money.
Question 8.
Blume and Katz argued that there are many uses and gratification the audiences gain from the media and these make the media successful. Personal identity, social integration and integration, entertainment and surveillance are four types of uses and gratifications.
video games offer entertainment. the lego movie game, like most games, allows the player to enter a frictional world that means they can escape from their everyday life. it allows players to re experience entertaining aspects of the original film, such as its humour and silliness. As players work their way up the levels they can feel the satisfaction of becoming inexpert player.
Question 9.
The poster campaign for the lego movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagline- 'The story of a nobody who saved everybody' - that sums up the appeal of them film. In this case, the appeal is that the audience can follow an ordinary hero who is just like them and watch him triamph. This hero is designed to appeal to family audiences in that we can see both in the main postern his character poster that Emmet looks vulnerable and small and not in control of events- children can identify with this and their parents can too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of the family animated films and connotes a lightness of touch that will appeal to family audiences.
Releasing a video game keeps the brand-the film- in the public eye for longer so increases the publicity for the film. This would help sell DVD or streaming releases of the film.
This diversifies the company- if it is making money from more than one media from it spreads the risk that there always is in releasing a film that you might loose money.
Question 8.
Blume and Katz argued that there are many uses and gratification the audiences gain from the media and these make the media successful. Personal identity, social integration and integration, entertainment and surveillance are four types of uses and gratifications.
video games offer entertainment. the lego movie game, like most games, allows the player to enter a frictional world that means they can escape from their everyday life. it allows players to re experience entertaining aspects of the original film, such as its humour and silliness. As players work their way up the levels they can feel the satisfaction of becoming inexpert player.
Question 9.
The poster campaign for the lego movie follows the genre codes and conventions of film advertising.
The main poster with several cast members contains a tagline- 'The story of a nobody who saved everybody' - that sums up the appeal of them film. In this case, the appeal is that the audience can follow an ordinary hero who is just like them and watch him triamph. This hero is designed to appeal to family audiences in that we can see both in the main postern his character poster that Emmet looks vulnerable and small and not in control of events- children can identify with this and their parents can too.
All the posters are brightly coloured and well lit to create strong visual images. This fits the conventions of the family animated films and connotes a lightness of touch that will appeal to family audiences.
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